The branding and CMF (Color, Material, Finish) for any product is paramount for both functionality and aesthetic appeal.
Team: Design Lead, Junior Industrial Designer, Engineering Support
Role: Brand & CMF Investigation, Strategy, Graphic Design, Prototyping, Specifications
Branding involves communicating your identity that and reinforces the purpose, quality, and value of the product through logos, typography, and colour schemes that reflect the brand's ethos. CMF development involves selecting the right combination of colors, materials, and finishes is essential to defining the product. Colors should not only align with the brand identity but also enhance visibility and recognition. Finishes add texture and visual interest while protecting against wear and tear.
A well-executed branding and CMF strategy not only elevates the product's perceived value but also facilitates user trust and loyalty. It communicates professionalism, reliability, and innovation, making the the product stand out in a competitive market and ensuring it meets the expectations of discerning users.
Sometimes, following the prescribed design brief from marketing doesn't quite nail down the essence of the program....
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And it's up to the Designers to show the client....what something could be...
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Maybe...the client changes their mind and asks to see more...
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Expanding the possibilities...
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To converge and discover a language that better represents themselves...
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And a new product category.
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