For the Symbeos project, Eikon teamed up with HM Tools & Dye to develop a rotary machine system with the adaptability of a coil machine. Versatile, lightweight and quiet, Symbeos is the only truly tuneable rotary machine kits provided complete customization for artists to explore rotary machine tuning. The packaging needed to protect and store all the system pieces and tools and provide quick-start guidance to the customer. Establishing a bold product identity and graphic language that communicated the revolutionary performance was essential in an industry defined by visual impact and artistry. This is the range of ideas pulling from tattoo trends and sub-genres we explored...